What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is per staff seat: ₹6,999 per month for 1–3 staff, ₹14,999 for 4–8, and ₹24,999 for 9 or more, with every feature in every plan. Only your own staff count as seats — brokers, channel partners and buyers get unlimited free portal logins, so the bill does not move when you onboard a channel partner. Yearly billing charges 10 months, which is 2 months free. Optional Sthan Growth Services for managed marketing are separate: Social Starter at ₹15,000 per month and Growth Concierge at ₹40,000 per month. 7-day free trial, no lock-in.

Resources · 22 links

Guides, comparisons, and policies — everything on Sthan in one place.

The full library: deep guides for builders evaluating a CRM, what our customers say, the product and pricing references, and our policies.

6 sections · 22 links

Start with the contents. Then read down.

In the order a builder usually needs them: the deep guides first, then the shorter references, then the product and the policies. Every entry in the contents below jumps straight to its section.

Deep guides4
Guides for developers7
Definitions2
Customer stories1
01

What builders say about Sthan

Real-estate developers across Gujarat on how Sthan changed their lead management, broker coordination, and sales pipeline.

Product references5
01

Platform

The whole workspace in one view — the modules a developer would otherwise buy, wire together, and log into separately.

02

Product

Every stage from inquiry to possession — lead capture, pipeline, inventory, RERA documents, WhatsApp, and collections.

03

The complete package

The six-layer engine that turns ad clicks into booked site visits, bundled with optional marketing services.

04

Pricing

Three plans, all published — priced by staff seat, with brokers and buyers free and unlimited, and a 7-day free trial.

05

FAQ

Honest answers to the questions builders actually ask — pricing, data isolation, integrations, RERA, and more.

Read the library. Then look at the product.

Published pricing, a 7-day free trial, and onboarding within 24 hours.

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