Real estate CRM pricing, printed on the page.

Sthan is priced per staff seat, in three tiers: Starter at ₹6,999 a month for 1–3 staff, Growth at ₹14,999 a month for 4–8 staff, and Pro at ₹24,999 a month for 9+ staff. A seat is one of your own people — an owner, a sales head, a sales executive or someone in accounts. Brokers, channel partners and buyers are not seats: they get their own portal logins, unlimited and free, on every tier. Every feature is in every tier, so the only thing the tier decides is how many of your staff can log in.

No. Only your own staff consume a seat. Brokers and channel partners get their own portal login to submit leads, track their pipeline and see commission owed, and buyers get a portal to follow construction progress, payments and documents — both unlimited and free on every tier. This is the main difference from a per-user CRM, where every partner you onboard and every login you hand out raises the monthly bill.

Every tier includes the whole product — there is no feature gating between them. That is 62 capabilities across the lifecycle: lead capture from MagicBricks, 99acres, Housing.com, Meta and Google, a kanban pipeline with site-visit scheduling, a tower and unit inventory grid, bookings and allotment letters, construction-linked payment demands and receipts, a broker portal with commission tracking, RERA filing reminders and document generation, WhatsApp Business API messaging, a buyer portal, and a native iOS and Android sales app. The tier decides how many staff seats you get, and nothing else.

No. The plan price is the plan price, and four things sit outside it, stated up front: SMS sending fees passed through at telecom rates of roughly 10 paise per SMS, WhatsApp conversation fees charged by Meta directly at their published rates, custom integrations beyond the standard lead sources which are quoted separately, and GST at 18% on top of the published price. There is no setup fee, no implementation fee, and no charge for broker or buyer logins.

Yes — a 7-day free trial. A card is required to start, so the trial converts straight into a subscription if you continue, but nothing is charged during the trial and you can cancel before it ends and pay nothing. Onboarding is completed within 24 hours of signup, so the trial is spent using Sthan on a real project rather than waiting for setup.

Count the people on your own team who need to log in. One to three is Starter at ₹6,999 a month, four to eight is Growth at ₹14,999, nine or more is Pro at ₹24,999. Do not count brokers, channel partners or buyers — they are free and unlimited on every tier. If you grow past your band mid-cycle you move up a tier and nothing else changes, because the product is identical on all three. Paying yearly bills 10 months instead of 12, which is 2 months free.

Yes, through Sthan Growth Services, which is optional and priced separately from the software. Social Starter is ₹15,000 a month for 12–16 Instagram and Facebook posts, creatives and captions, festival and launch graphics and a monthly report. Growth Concierge is ₹40,000 a month and adds reels, Google and Meta ad campaigns, project microsites, portal campaigns across MagicBricks, 99acres and Housing.com, broker outreach and response automation, a dedicated account manager and cost-per-booking reporting. Ad spend is billed separately, at cost. Both require an active Sthan subscription.

Sthan publishes its prices in rupees, bills monthly and charges for your staff only. Horizontal CRMs like Salesforce, Zoho and HubSpot charge per user, and in real estate that user list is not just your sales team — every channel partner you give a login to is another billed seat, which is exactly the moment builders stop onboarding brokers to keep the bill down. Purpose-built Indian real-estate CRMs such as Sell.do, DaeBuild and In4Velocity fit the workflow better but usually run on annual commitments or quote-on-request pricing. Sthan is ₹6,999 to ₹24,999 a month by staff count, month to month, with no lock-in and no charge for brokers or buyers.