What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is per staff seat: ₹6,999 per month for 1–3 staff, ₹14,999 for 4–8, and ₹24,999 for 9 or more, with every feature in every plan. Only your own staff count as seats — brokers, channel partners and buyers get unlimited free portal logins, so the bill does not move when you onboard a channel partner. Yearly billing charges 10 months, which is 2 months free. Optional Sthan Growth Services for managed marketing are separate: Social Starter at ₹15,000 per month and Growth Concierge at ₹40,000 per month. 7-day free trial, no lock-in.

Comparisons · 10 reads

Compare real estate CRMs — honest, sourced comparisons for Indian developers.

Every comparison weighs where the other tool genuinely wins, with claims sourced from primary materials — not a page that says Sthan wins everything.

01 · 6 head-to-heads

Sthan against the tools you're also shortlisting.

Each one puts both products on the same axes — the same capabilities, both columns filled in — rather than a feature list for them and a price for us. Rows the other tool wins stay in.

Sell.doSthan

Enterprise depth and AI call features, against lead-to-possession scope at a published price.

PropFloSthan

Channel-partner depth and shipped AI, against inventory-to-possession scope and per-project pricing.

DaeBuildSthan

A deep post-sales incumbent, against collections and possession in a WhatsApp-native modern tool.

LeadSquaredSthan

Unicorn-scale lead automation, against a workspace built for the whole property lifecycle.

Zoho CRMSthan

Cheap and configurable, against a real-estate workflow that ships already built.

SalesforceSthan

Enterprise power and customisation, against out-of-the-box Indian-real-estate fit.

02 · 4 decision guides

Before the shortlist, the decision behind it.

Which category of CRM, which pricing model, and whether you need a CRM at all. These settle the questions that decide a shortlist before any two products get compared.

Read the comparisons. Then look at the product.

Nine lifecycle stages in one workspace — marketing and capture, site visits, the unit grid, bookings, construction-linked collections and possession.

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