Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is per staff seat: ₹6,999 per month for 1–3 staff, ₹14,999 for 4–8, and ₹24,999 for 9 or more, with every feature in every plan. Only your own staff count as seats — brokers, channel partners and buyers get unlimited free portal logins, so the bill does not move when you onboard a channel partner. Yearly billing charges 10 months, which is 2 months free. Optional Sthan Growth Services for managed marketing are separate: Social Starter at ₹15,000 per month and Growth Concierge at ₹40,000 per month. 7-day free trial, no lock-in.
Real estate sales, AI workflows, and the operational realities of Indian property.
Written while building the product, for the people who run the sales office — how leads actually behave, what RERA asks for, and where the software helps.
In Indian real estate the booking is roughly halfway. A CRM that stops at "won" hands inventory, construction-linked collections, broker payouts, RERA paperwork and handover back to spreadsheets — here is the nine-stage checklist to hold any vendor to.
Read the noteYour sales team works at a site gate, not a desk — so visits get logged from memory, follow-ups evaporate, and the person standing next to the buyer cannot answer an availability question. A practical playbook for managing a team you cannot see.
Cost per lead is the number every builder reports and the wrong one to optimise. What to measure instead, why attribution has to start at capture, how to handle a booking that lands five months after the click, and why spend and bookings in two systems makes ROI unknowable.
A broker lead is the most expensive lead a developer buys and the least carefully handled. The four ways it leaks, the attribution rule that has to exist before the argument does, and what to measure per partner — with or without software.
RERA is one act run by separate state authorities — and in 2026 they diverge sharply on quarterly reporting, certification, and penalties. What MahaRERA, GujRERA and Karnataka RERA each require, including the Karnataka delay-fee ruling.
An honest look at what the data actually shows — including why credible India-specific conversion-rate benchmarks are scarce, what ANAROCK's 2025 numbers do reveal, and the levers that move the metric.
Channel-partner commissions are where money, attribution, and RERA collide. The four common commission structures, the attribution rules that prevent disputes, escrow patterns, and the post-RERA tax and documentation reality.
Per-user pricing looks cheap on the demo and gets expensive in practice — because real-estate sales teams flex, and because most of the logins are not your staff. The math on a growing team, the costs the per-seat number hides, and the question that actually decides it: who gets counted?
A CRM company arguing against buying a CRM — yet. Five situations where Excel and WhatsApp are genuinely the right tool, the breakpoints that signal you've outgrown them, and an honest take on when to switch.
Conversion drops sharply after the first five minutes, and Indian buyers now expect instant response. The math on response time versus conversion, why "we'll call back tomorrow" is dead, and what slow response actually costs.
RERA is one law administered by many state authorities, each digitising at its own pace. What filing actually requires, which states have moved online, and how a small developer keeps up without full-time compliance staff.
NRIs drive a meaningful share of premium residential sales in Indian metros. Time zones, documents at a distance, NRE/NRO and FEMA mechanics, and the digital-first shift that separates developers who convert overseas buyers from those who lose them.
WhatsApp is now the primary channel for Indian buyer communication. What the Business API actually unlocks, what still needs a human, and the template-approval and cost realities builders run into.
AI genuinely helps with lead qualification, response time, and call analysis — but autonomous deal-closing is still marketing fiction. An honest look for the small Indian developer evaluating AI tools.
Leads, site visits, the unit grid, bookings, collections and possession — the whole lifecycle in one workspace.