What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is per staff seat: ₹6,999 per month for 1–3 staff, ₹14,999 for 4–8, and ₹24,999 for 9 or more, with every feature in every plan. Only your own staff count as seats — brokers, channel partners and buyers get unlimited free portal logins, so the bill does not move when you onboard a channel partner. Yearly billing charges 10 months, which is 2 months free. Optional Sthan Growth Services for managed marketing are separate: Social Starter at ₹15,000 per month and Growth Concierge at ₹40,000 per month. 7-day free trial, no lock-in.

Glossary

What is the WhatsApp Business API?

A plain-language definition, how it differs from the WhatsApp apps you already know, and what real estate developers use it for.

glossary whatsapp-business-api
01 · Definition

WhatsApp Business API, defined.

The WhatsApp Business API (part of the WhatsApp Business Platform) is Meta's programmatic interface that lets a business message customers on WhatsApp at scale — typically from a CRM or other software, rather than by hand. Meta's Cloud API is hosted by Meta and lets businesses "programmatically message" users, sending everything from simple text to rich, interactive messages ↗.

02 · Not the apps

How it differs from the WhatsApp apps.

Same green bubble to the buyer. Completely different thing behind it.

It is distinct from the consumer WhatsApp app and the WhatsApp Business app, both of which are for one-to-one chat on a phone. The API is for software-driven messaging at scale: approved templates, automated routing, and integration with your systems. A business can even connect an existing WhatsApp Business app number to the Cloud API ↗. Because it's programmatic, it comes with Meta's rules — approved templates, a 24-hour service window, and required opt-in — covered in the WhatsApp Business API for real estate sales guide.

03 · Use cases

What developers actually send.

Five jobs the API does across a project — from the first enquiry to the possession update.

  • Instant lead response — an approved template within seconds of an enquiry.
  • Site-visit confirmations — map, time, and associate details, sent automatically.
  • Payment reminders — milestone demand notices to buyers under construction.
  • Possession updates — monthly progress with construction photos.
  • Broadcast offers — opted-in marketing templates, within Meta's limits.

For the related term, see what is lead-to-possession. To see these messages sent from the lead and booking records themselves, look at the platform.

See WhatsApp inside your CRM.

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