What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is per staff seat: ₹6,999 per month for 1–3 staff, ₹14,999 for 4–8, and ₹24,999 for 9 or more, with every feature in every plan. Only your own staff count as seats — brokers, channel partners and buyers get unlimited free portal logins, so the bill does not move when you onboard a channel partner. Yearly billing charges 10 months, which is 2 months free. Optional Sthan Growth Services for managed marketing are separate: Social Starter at ₹15,000 per month and Growth Concierge at ₹40,000 per month. 7-day free trial, no lock-in.

The full funnel — ad click to final key
Run adsCaptureSite visitsBookCollectPossession

Others stop at booking. Sthan runs the whole journey.

Inside Sthan

Every screen your team lives in.

Same data, same source of truth — viewed through the right lens for whoever is working. These are the real screens, not mockups.

Your AI sales assistant

Captures, qualifies, follows up — running on autopilot.

While your team sleeps, your leads don't wait.

  • Replies in secondsA buyer who enquires at 11pm gets a real answer at 11pm — not a callback the next afternoon.
  • Never quotes a wrong priceEvery draft is grounded in your live inventory. If a unit is booked or a price is not set, it says so instead of inventing one.
  • Knows who's ready to buyEvery lead carries an intent score built from budget, timeline, and what actually happened on the last call.
  • Drafts the paperworkAllotment letters, demand notes and possession letters come pre-filled from the booking record, ready for your review.
The Sthan sales app drafting a WhatsApp reply with AI. The draft quotes unit A-1204 at ₹2.6 Cr and is labelled 'Grounded in: Rut Heights · unit A-1204 (live inventory). No price or RERA is invented.', with Edit and Approve & send buttons.
AI draft · grounded in live inventory
The marketing engine

We don't just manage your leads. We help you generate them.

The marketing engine no other CRM gives you.

Ad click → capture → attribution → booking

Leads arrive from search ads, social ads, property portals and WhatsApp. All four feed a single capture step, then attribution, and finally a booking.Search adsSocial adsPortalsWhatsAppCaptureAttributionBookedEVERY SOURCE TAGGED AT CAPTURE — SO THE BOOKING KNOWS WHICH RUPEE EARNED IT

Run Google & Meta ads

Build audiences and launch campaigns from inside Sthan, against the projects and inventory already in the system.

Every ad → every booking

Source attribution follows a lead from first click to signed booking, so you can see what a rupee of spend actually earned.

Or let us run it for you

Sthan Growth Services is done-for-you marketing — creatives, campaigns and portal spend managed by our team, feeding the same pipeline.

Proven with builders — the broker channel

Where builders switch first: broker chaos → control.

Every broker, every lead, every follow-up — one dashboard.

  • +30% more deals closed
  • 3× broker response rate
  • 24h → 4h response time
  • ≈10 hrs a week saved

Before → after

Before

WhatsApp groups · Excel · memory

  • WhatsApp group · 4 brokersWho sent this lead?
  • Enquiries v7 FINAL.xlsxLast edited nine days ago
  • Someone's memoryUnverifiable when it is disputed
After

One broker dashboard

  • Anand Realty12 leads · 3 booked
  • Skyline Partners8 leads · 2 booked
  • Metro Homes5 leads · 1 booked
  • Commission settledAgainst the booking
  • Know who brought which leadSource and partner attribution is stamped at capture, so credit is settled before it is disputed.
  • Auto follow-up remindersBrokers get pinged on their own follow-ups. You stop being the person chasing the chasers.
  • Real-time broker activity feedWho called, who visited, who went quiet — visible to you and to them, which is what keeps it honest.
  • Broker payouts, trackedCommission accrues against the booking and its payments, so a payout is a record you open rather than a spreadsheet you rebuild.
What builders say

Builders, in their own words.

  • 5 verified builders
  • 5.0 average rating
  • 4 Gujarat cities
  • 100% would recommend

Before Sthan, I was losing leads because my brokers weren't following up consistently—everything was in WhatsApp and Excel. The broker tracking dashboard is my most-used feature since it shows me exactly who's working which lead. Since switching, our response time dropped from 24 hours to under 4 hours, and we've closed 30% more deals. Sthan is the simplest way for builders to track broker-sourced leads and close more without spreadsheets.

+30%more deals closed24h response → under 4hresponse time
Jakesh Prajapati
Harnav Lavish · Ahmedabad
Verified builder

Managing 4 projects with 20+ brokers was chaotic—no single source of truth for lead status. The multi-project dashboard is invaluable; I can switch between projects and see all broker activity in one place. Broker response rates went up 3x, and we're closing leads 2 weeks faster on average. Sthan is the operating system for any builder serious about broker-channel sales.

3×broker response rateMulti-project dashboardmost-used feature
Mehul P
Agilent Infrastructure · Ahmedabad
Verified builder

Read all 5 verified reviews →

Built for developers only

Built for how you actually sell homes.

The edge no generic CRM gives you.

Tower & unit inventory

A live tower × floor × unit grid. Available, held, booked, sold — colour-coded, with time-bound holds so nothing double-books.

Broker payouts

Channel partners get their own portal and dashboards, and commission tracks against bookings and receipts — not a side spreadsheet.

WhatsApp-native

Send and receive WhatsApp inside Sthan on the Business API — follow-ups, payment reminders and possession updates, with templates you control.

RERA filings

Filing reminders, plus allotment letters, demand notes, receipts and possession letters generated from templates you own.

Construction-linked demands

Payment schedules tied to construction milestones, with tiered reminders and an aging view for the accounts team.

Sales app for the field

A field sales app for iOS and Android — coming soon — for the people who work at the site, not the desk: leads, visits, inventory and call logging in the pocket.

Your marketing agency, your sales team, and your back-office — one platform.

Stop stitching together five tools that don't talk to each other.

Sthan Sales · iOS & Android

Your sales team's whole day — in their pocket.

Capture a lead at the gate. Block a unit at the launch. Send a payment demand from the car. The Sthan Sales app works where your team works.

The My Day screen of the Sthan Sales app listing calls to make, site visits and hot leads, with overdue and due-today follow-ups each showing the buyer, project, intent score and a one-tap call button.
My day
A lead record in the Sthan Sales app showing an intent score of 92, the buyer's budget range, configuration wanted, timeline, broker source, and a summary of the last call, with call and WhatsApp buttons.
Lead record
The Site visits screen of the Sthan Sales app showing visits scheduled today, an alert for one unlogged visit, the next appointment with location and distance, a check-in button, and hot, warm or cold outcome logging.
Site visits
  • Check in on locationA visit is logged where it happens, with the sales lounge and distance already on screen.
  • Call logging that can't be skippedA call cannot be closed without setting the next step, so follow-ups stop evaporating.
  • Built for patchy site signalPull-to-refresh sync and a role-aware view, so a site visit is never blocked by a bad bar of network.
Coming soon to theApp StoreComing soon onGoogle Play
Pricing

Two ways to grow. Both published.

Run it yourself, or let us bring the leads.

Start here

The software

₹6,999/mo and up

For 1–3 staff seats. Priced on how many of your own people log in — nothing else.

₹14,999 · ₹24,999/mofor 4–8 and 9+ staff seats
  • Brokers, channel partners and buyers are free — unlimited logins, never counted as seats
  • Every feature, no gating between plans
  • 7-day free trial
  • No lock-in, month to month

Marketing services

₹15,000/mo and up

An optional add-on for builders who want the campaigns run for them.

  • Social Starter — ₹15,000/mo. 12–16 Instagram and Facebook posts, creatives and captions, festival and launch graphics, and a monthly report. Leads flow straight into Sthan.
  • Growth Concierge — ₹40,000/mo. 20–25 posts plus reels, Google and Meta ads, project microsites, portal campaigns, a dedicated manager, and cost-per-booking reporting.

Ad spend is billed separately, at cost.

See the full pricing page →

Questions

Questions builders ask.

Do I need a marketing team to use Sthan?

No. Sthan includes the marketing engine — Google and Meta ad campaigns, WhatsApp drip sequences and landing pages — so an in-house marketer can run it directly. Builders without a marketing team can add Sthan Growth Services and have the campaigns run for them. The CRM works either way.

How fast can I go live on Sthan?

Onboarding is completed within 24 hours of signup. Your projects, inventory and team are configured for you, so a builder in launch season is running on real leads the same week rather than waiting out a multi-month implementation. There is no setup or implementation fee.

Does Sthan work for one project or twenty?

Both, at the same price. Sthan is priced by staff seat, not by project, so every plan covers as many projects as you run: ₹6,999 a month for one to three of your own staff, ₹14,999 for four to eight, ₹24,999 for nine or more. Brokers, channel partners and buyers get their own portal logins, unlimited and free, and never count as seats. The product is identical on all three plans — only your staff count differs.

Is my data locked into Sthan?

No. Billing is month-to-month with no annual contract, and you can request a full export of your leads, units, bookings, payments and documents at any time. If you cancel, the export is provided within 48 hours and your records are deleted within 30 days.

What makes Sthan different from a generic CRM?

Sthan is built only for real-estate developers, so what a builder needs is in the product rather than bolted onto it: a tower and unit inventory grid, broker and channel-partner payouts, RERA filings and document generation, construction-linked payment demands, WhatsApp Business API messaging, and a native field sales app. A generic CRM gives you contacts and a pipeline, and expects you to build the rest.

Does Sthan run through to possession, or stop at booking?

It runs through to possession. Most CRMs treat the booking as the finish line, but in Indian real estate a booking is roughly the halfway point. Sthan continues through construction-linked payment collections, milestone demand notes and receipts, construction progress updates for the buyer, RERA documents, and the final possession letter.

Does Sthan work with MagicBricks, 99acres and Housing.com?

Yes. Sthan captures leads from MagicBricks, 99acres and Housing.com alongside Meta Lead Ads, Google Search Ads, website forms, WhatsApp click-to-chat, missed calls, walk-ins and broker submissions. Every lead lands in one pipeline tagged with the source it came from, so cost per lead is measurable by channel.

Is there a free trial, and do I need a card?

Yes — a 7-day free trial. A card is required to start, so the trial converts straight into a subscription if you continue, but nothing is charged during the trial and you can cancel before it ends and pay nothing.

RERA-readyFiling reminders, and buyer documents generated from the booking record.
Your data is yoursA full export of leads, units, bookings and payments on request, any time.
No lock-inMonth-to-month billing. Cancel whenever it stops earning its keep.
Secure by designYour projects, leads and buyers stay separate from every other builder on Sthan — checked automatically, not left to trust.

The price is on the page.

No "request a callback". No lock-in. Live tomorrow, not in nine months.

Start your 7-day trial Book a walkthrough