Real estate CRM pricing comparison (India, 2026).
The number on the demo matters less than the model behind it. Here's how per-user, per-project, and flat pricing compare for Indian real estate developers — and the total cost of ownership the sticker price hides.
How is real estate CRM pricing structured in India?
Three models, and the model matters more than the headline rate — because real-estate sales teams flex with launches.
Real estate CRM pricing in India comes in three models: per user (you pay for each login, so the bill rises with headcount), per project (you pay for each active project, regardless of team size), and flat (one fixed fee for unlimited use). Most horizontal CRMs are per-user.
That three-way split hides the question that actually decides the bill: who counts as a user? In Indian real estate most of the logins a CRM ever issues do not belong to employees — they belong to channel partners submitting leads and to buyers following their own construction. A CRM that bills every login is billing your distribution network. Sthan is priced per seat, but a seat is one of your own staff: ₹6,999, ₹14,999 or ₹24,999 a month by how many of your people log in, with brokers, channel partners and buyers unlimited and free on every plan.
This page compares the models. For a deeper return-on-investment and transparency view of Sthan's own pricing specifically, see the pricing and ROI transparency guide — a companion with a different angle.
How the models behave as you grow.
Per-user cost climbs with every login you hand out — and in real estate most logins are brokers and buyers, not staff. A plan that counts only your own people holds level however wide the channel gets.
Monthly cost against the number of logins — per-user climbing, staff-seat pricing holding level
Per-user looks cheapest at small scale and gets expensive as you add people. Zoho CRM, for example, is free for up to three users, then ₹800–₹2,600 per user per month ↗ — a ten-person team on its mid tier is roughly ₹14,000 a month, and every launch-season closer you add raises it.
Staff-seat pricing holds level where it matters. Sthan publishes ₹6,999, ₹14,999 or ₹24,999 a month for 1–3, 4–8 or 9+ of your own staff — and every broker, channel-partner and buyer login sits on top of that, free and uncounted. Put the two models on the team shape a channel-led builder actually has. Take a desk of six with twenty active channel partners — an illustration, not a survey. That is twenty-six logins, and at the same mid-tier rate that puts ten users at roughly ₹14,000 it is about ₹36,400 a month, most of it for the partners rather than the staff. The same builder pays ₹14,999 on a staff-seat plan whether it works with five channel partners or five hundred, and pays nothing to put every buyer in the portal. Count only the six staff and the per-user plan is the cheaper of the two — six logins at that rate is about ₹8,400 — so the honest statement is not that per-user is dearer, but that it charges you for the channel, and the channel is where an Indian developer's bookings come from. The staff-seat figure also covers the whole lifecycle rather than a lead module: capture and qualification, site visits, the unit grid, bookings, construction-linked collections and possession. The full maths on what a per-login bill does to a channel-led sales motion is in our hidden-cost-of-per-user-pricing analysis.
The total cost the sticker hides.
Whatever the model, the licence is only one line of the real bill. An honest comparison counts three more.
Setup and configuration
A horizontal CRM must be shaped into a real-estate tool before it's useful — that's your time or a partner's fee, excluded from the per-seat figure.
Integration
Connecting portals, WhatsApp, ad accounts and telephony can turn "just ₹1,200 a user" into add-on tiers or developer time.
Training and adoption
Every seat only returns value if it's used; a steep learning curve means weeks before a tele-caller is productive, and half-used seats are pure cost.
Quote-based vertical incumbents (PropFlo, DaeBuild, Sell.do) don't publish prices, so their real cost only appears after a sales conversation — another reason published, model-clear pricing is worth weighting in your comparison.
Real estate CRM pricing, answered.
How is real estate CRM pricing structured in India?
Three models: per user (you pay per login, so cost rises with every login you hand out), per project (you pay per active project regardless of team size), and flat (one fixed fee for unlimited use). Most horizontal CRMs are per-user; vertical real-estate tools vary. Sthan runs a narrowed version of the first — per staff seat, where only your own people count and broker, channel-partner and buyer logins are unlimited and free. The model matters more than the headline rate, because what it counts decides how the bill behaves as you grow.
Is per-user or per-project pricing better for real estate developers?
It depends on who ends up holding a login. For a tiny, fixed team, per-user can be cheapest (Zoho is even free for up to three users). The trouble in real estate is that channel partners and buyers hold logins too, so a per-user bill grows every time you onboard a partner — which quietly argues against giving partners access at all. Per-project and flat pricing sidestep that by ignoring people; Sthan does it by counting your staff only, and leaving brokers, channel partners and buyers unlimited and free.
What is the total cost of ownership of a real estate CRM?
The licence plus three hidden lines: setup and configuration (shaping a generic CRM into a real-estate tool), integration (connecting portals, WhatsApp, ad accounts and telephony), and training and adoption (seats only return value if used). A fair pricing comparison counts all four, not just the per-seat sticker.
Which real estate CRMs publish their pricing?
Among common options, Zoho publishes per-user pricing and Sthan publishes staff-seat pricing. Several vertical incumbents — PropFlo, DaeBuild, Sell.do — are quote-based and do not publish figures, so their real cost only appears after a sales conversation. Published, model-clear pricing is worth weighting when you compare.
How much does Sthan cost compared to per-user CRMs?
Sthan charges ₹6,999, ₹14,999 or ₹24,999 a month — for 1–3, 4–8 and 9+ staff seats respectively — and never bills for a broker, a channel partner or a buyer. A per-user CRM at, say, ₹1,400 per user is cheaper for a very small desk, but it bills every login it holds, so in a channel-partner-heavy operation the list it charges you for is much longer than your payroll. Run your own staff count and your partner count through both before deciding.
Published prices accurate as of 8 June 2026; quote-based vendors do not publish figures. Verify current pricing with each vendor.
See published pricing, not a quote.
₹6,999 to ₹24,999 a month by staff count — lead capture through possession, with brokers, channel partners and buyers unlimited and free. 7-day free trial.