Broker management software for Indian real estate developers.
Channel partners drive a large share of bookings — and a large share of the chaos. Here is how Sthan brings brokers, their leads, and the attribution that settles commission disputes into one pipeline, instead of a dozen WhatsApp groups.
Why managing brokers is hard
The selling is rarely the problem. The administration around it is.
For most Indian developers, channel partners bring a big slice of the bookings. The trouble is rarely the selling — it is the administration around it. A dozen partners work overlapping leads across several projects, submissions arrive over WhatsApp and phone calls, and when two partners both touch the same buyer, who earns the deal becomes a genuine argument. Leads sit in chat threads no one reconciles, attribution is contested, and accountability blurs.
Broker management software fixes the administration: it onboards partners, takes the leads they submit straight into the sales pipeline, attributes every lead and booking to the partner who sourced it, and gives partners their own view of what they have brought. That is the work Sthan does — without a separate tool bolted on.
How Sthan manages channel partners
Partners, their leads and the record that settles a contested deal — in the system your own team already works in.
- A broker / channel-partner portal. Partners get a portal with PIN login and dashboards — active from day seven of onboarding — where they submit leads and see the leads and deals they have brought.
- Broker leads in one pipeline. Broker submissions land in the same pipeline as Meta and Google ads, the portals (MagicBricks, 99acres, Housing.com), web forms, walk-ins and missed-call capture — captured, attributed, and worked like any other source, not stranded in a chat thread.
- Attribution at lead and booking level. Every lead carries its source and the partner who submitted it, and that attribution follows it through to the booking — so you can always say which partner produced which deal.
- A durable audit trail. Status and ownership changes, booking and payment events, and who touched each lead are logged as they happen — the timeline that lets you resolve a contested deal on evidence rather than argument.
- Your partners are never billed. Sthan charges for your own staff seats and for nothing else, so every broker and channel partner gets their own login free — onboarding your hundredth partner costs exactly what your first one did. A per-user CRM bills each of those logins, which is why builders on one end up rationing partner access. See pricing.
The whole partner channel, on one screen
Sign-up, approval, the leaderboard, the channel mix and the commission earned against each partner — the Brokers module is where the channel is run, not reported on.
- Sign-up and approval, not a form you chaseTurn on a partner sign-up link and anyone holding it can apply. Each application arrives as pending for you to approve, so a partner is onboarded and inside the system before they submit their first lead.
- A partner portal with PIN loginPartners log in to their own dashboard — active from day seven of onboarding — to submit leads and see the leads and deals they have brought. It is their view of their own book, not a report you email out on Fridays.
- A leaderboard ranked on what they earnedThe broker list is sorted by commission earned, with rate, leads, deals, visits, conversion and status on the same row, and a top performer for the month above it. What a partner costs you sits next to what they bring.
- Channel mix, measured not assumedA month view of where leads actually came from, so the partner channel is weighed against direct enquiries and ads with a number rather than a feeling about which partner is carrying the launch.
- Attribution that follows the dealEvery lead carries its source and the partner who submitted it, and that stays attached through the booking — which is what makes the leaderboard, the statement and the payout describe the same events.
Channel partners are not a bolted-on module in Sthan; they are one of the layers that runs under all nine lifecycle stages, from the campaign that produced a lead to the possession letter at the end of it. The full map of stages, modules and layers is on the platform page.
How commissions and payouts work
Commission is something Sthan handles — and there is a clear line where your accounts team takes over. Both halves, stated plainly.
We will be straight about this: commission is something Sthan handles, not something we route around. Every broker carries a commission rate, commission earned accrues against the booking and its payments, and the broker list ranks partners by what they have actually earned — with a month-to-date commission total above it. When a payout is due you record it against the partner with the pay-commission action and download a statement they can check against their own books. Leads, deals, visits and conversion sit on the same row, so what a partner costs you is next to what they bring.
That holds together because attribution is stamped at capture — every lead carries its source and the partner who submitted it, that follows through to the booking, and bookings, payments and ownership changes are logged as they happen. It is what settles the genuinely hard part: which partner earned the deal when several touched the same buyer, and when the money is actually due, since a payout is normally gated on receipt and registration rather than on the booking date. What Sthan does not do is decide those rules for you — the structure, the attribution rule and the escrow timing are yours to set, and the tax and invoicing paperwork stays with your accounts team. The structures, accruals, escrow timing and the post-RERA tax and documentation layer are covered, vendor-neutrally, in our guide to channel-partner commission tracking.
Where this fits
The platform around the partner channel, the grid partners sell from, and the operational guide to commission itself.
- The platform — all nine lifecycle stages, the modules inside each, and the channel-partner layer that runs under them.
- The product — the broker portal alongside lead capture, inventory, bookings, RERA documents and collections.
- Real estate inventory management — the live unit grid brokers and sales sell from.
- Channel-partner commission tracking — the operational guide to structures, attribution and escrow.
- Real estate CRM in India: the complete guide — the cluster hub.
Broker management, answered.
The questions developers ask before they put their channel partners on a system.
What is broker management software for real estate?
It is software that manages a developer’s channel partners and brokers in one place — onboarding them, taking the leads they submit straight into the sales pipeline, attributing each lead and booking to the partner who sourced it, and giving partners their own view of the deals they have brought. For an Indian developer running channel-partner-heavy launches, it replaces the spreadsheets and WhatsApp groups where broker leads and accountability usually leak away.
Does Sthan have a broker or channel-partner portal?
Yes. Sthan ships a broker / channel-partner portal with PIN login and dashboards, active from day seven of onboarding. Partners log in to submit leads and see the leads and deals they have brought, and because a partner login is never counted as a seat, every broker you onboard gets access at no extra cost — Sthan charges for your own staff seats only, however large your channel grows.
Can brokers submit leads directly into the pipeline?
Yes. Broker submissions arrive in the same single pipeline as Meta and Google ads, the portals (MagicBricks, 99acres, Housing.com), web forms, walk-ins and missed-call capture — so a broker lead is captured, attributed, and worked the same way as any other source, instead of sitting in a WhatsApp thread.
Does Sthan calculate broker commissions and payouts?
Yes. Sthan tracks commission per broker: each partner carries a commission rate, commission earned accrues against the booking and its payments, and the broker list ranks partners by what they have earned alongside a month-to-date commission total. When a payout is due you record it against the partner with the pay-commission action and download a broker statement they can check against their own books. Because every lead carries its source and the partner who submitted it, and bookings, payments and ownership changes are logged as they happen, the attribution and timing behind each payout are evidenced rather than argued — a payout is normally gated on receipt and registration rather than on the booking date. What Sthan does not decide for you is the commission structure, the attribution rule and the escrow timing; those are yours to set, and the tax and invoicing paperwork stays with your accounts team. The operational mechanics of commission structures, accruals and escrow are covered, vendor-neutrally, in our channel-partner commission tracking guide.
How does Sthan reduce lead conflict between channel partners?
Every lead carries its source and the partner who submitted it, and the pipeline records status and ownership changes as they happen. When several partners and your own team touch the same buyer, that attribution and timeline is what lets you decide who earns the deal on evidence rather than argument — the single most common source of channel-partner disputes.
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