Sell.do vs Sthan: an honest comparison for Indian real-estate developers.
Both are real-estate-specific CRMs built for the Indian market — but they're built for different builders. Here's where each one wins, where they tie, and how to decide.
Sell.do or Sthan — which should you choose?
Both are CRMs built specifically for Indian real estate, not generic tools retrofitted with property templates. The difference is where each one stops.
Sell.do is the older, larger, more feature-deep platform aimed at mid-to-large developers and enterprise brokerages. Sthan is the newer, price-transparent product built for Indian developers who want the whole lead-to-possession run — marketing, capture, pipeline, site visits, inventory, booking, collections and possession — in one workspace, and want to be live in a day.
If you need maximum enterprise depth, AI call analysis, and the broadest integration catalogue, Sell.do is the stronger candidate. If you want the second half of the job — units, bookings, construction-linked money and handover — in the same system as the first, with published pricing and no annual lock-in, Sthan is built for you. The rest of this guide backs up that summary — and flags where a claim about Sell.do still needs checking against a primary source.
What is Sell.do, and who is it for?
An integrated, real-estate-specific CRM for developers, brokers and channel partners, with sales and marketing automation as its core.
On software directories it carries a strong reputation — a 4.7 out of 5 rating across 134 reviews↗ — and reviewers skew toward small real-estate businesses, with about 82% from small companies and 84% from real estate ↗.
Its feature set is mature: lead capture across portals, lead and pipeline management, workflow automation for email and SMS, automated call connect and call logging, site-visit and follow-up notifications, customisable reporting dashboards, and 20-plus integrations across ads, messaging, and telephony ↗. Sell.do also markets AI-assisted features in its own materials, including call analysis and an AI voice agent.
Sell.do is an established incumbent: by its own account it was founded in 2011, with well over a decade in the category, 1,000-plus brands, and tens of millions of leads managed. The practical read: it is positioned for builders who want a deep, established platform and have the time and team to adopt it.
What is Sthan, and who is it for?
A CRM for Indian real-estate developers that runs the whole lead-to-possession lifecycle in one workspace — not the front half of it.
Leads arrive from MagicBricks, 99acres and Housing.com through portal integrations, and from website forms, WhatsApp click-to-chat, missed calls, QR codes at the site, walk-ins and broker submissions — all tagged with where they came from. From there the same system carries the pipeline, site visits with location check-in, a live tower-by-unit inventory grid, the booking and its paperwork, construction-linked collections, and possession handover. Sthan Sales, the field sales app for iOS and Android, is coming soon and will put the same records in the hands of the people standing at the site. The full module map is on the platform page.
What also defines Sthan is its commercial model. It publishes its prices — ₹6,999 a month for 1–3 staff seats, ₹14,999 for 4–8 and ₹24,999 for 9+ — and charges for its own staff only. Brokers, channel partners and buyers get their own portal logins, unlimited and free on every plan, so the bill tracks the size of your sales desk rather than the size of your channel network. Every feature is in every plan. It bills month-to-month with no lock-in, completes onboarding within 24 hours, and bundles optional marketing services on top of the CRM. The full reasoning behind that model is in the pricing and ROI transparency guide.
Most CRMs are judged on stages two to four. In Indian real estate the booking is roughly halfway. Sthan covers all nine.
The same axes, both columns filled.
Sthan's column is what the product does. Sell.do's column is written from its own public positioning, and says so where that material is silent rather than guessing. Three rows go to Sell.do.
| Capability | Sthan | Sell.do |
|---|---|---|
| Lead capture from portals | MagicBricks, 99acres, Housing.com, web forms, WhatsApp, missed call, QR, walk-in | Lead capture across portals, with ad, messaging and telephony integrations feeding it↗ |
| Pipeline, follow-up and reporting | Kanban pipeline, full lead history, call logging that cannot be closed without a next step, no-response escalation, dashboards and Excel or PDF export | Lead and pipeline management, email and SMS workflow automation, automated call connect and call logging, and customisable reporting dashboards↗ |
| Site visits | Scheduling, location check-in, outcome logging, unlogged-visit alerts | Site-visit and follow-up notifications↗ |
| Tower and unit inventory | Live tower × floor × unit grid, time-bound holds, cost sheets, floor plans | Not described in the public material cited here |
| Booking and documents | Booking workflow, allotment letters, agreements, cancellation and unit release | Not described in the public material cited here |
| Construction-linked collections | Milestone demands, demand notes, receipts, ageing, tiered reminders, GST invoicing | Not described in the public material cited here |
| Broker and channel-partner payouts | Partner portal, per-broker rate, commission accrual, pay-commission action, statements | Positioned for brokers and channel partners as users; commission accrual and payout are not described in the material cited here |
| Possession and handover | Handover checklist, possession letters, buyer portal, construction-progress tracking | Not described in the public material cited here |
| Native mobile app | Sthan Sales, a field sales app for iOS and Android, role-aware in the field — coming soon | Not described in the public material cited here |
| WhatsApp Business API | Two-way messaging with templates, click-to-chat and missed-call capture | Messaging sits inside the integration catalogue alongside ads and telephony↗ |
| AI in the product | Intent scoring at capture, auto-assignment and instant first response. No call analysis and no voice agent | Markets AI-assisted call features in its own materials, including call analysis and an AI voice agent |
| Integration catalogue | Property portals, WhatsApp Business API, Google Ads and Meta Lead Ads | 20-plus integrations across ads, messaging and telephony↗ |
| Track record and support ecosystem | A newer product. Onboarding inside 24 hours, support direct from the team | Founded in 2011 by its own account, with live chat, phone and knowledge-base support that draws consistent praise in reviews↗ |
| Published pricing | Staff-seat price published in rupees, billed month to month — brokers and buyers free | Quote on request. The only public figure is a third-party directory listing of about $34.99 per user per month, with no free trial↗ |
"Not described in the public material cited here" means exactly that — it is a statement about the sources on this page, not a claim that the capability is absent. Verify with Sell.do directly.
How do they compare on pricing?
This is the clearest difference. Sthan publishes its pricing; Sell.do does not.
Sell.do runs a quote-on-request, sales-led model typical of enterprise real-estate CRMs, and the public figure that exists — around $34.99 per user per month, with no free trial and no free version ↗ — comes from a third-party directory rather than Sell.do directly. Sell.do itself uses a quote-on-request pricing model typical of vertical real-estate CRMs, and does not publish specific plan figures.
The structural difference matters more than the headline number: Sell.do charges per user, Sthan charges per staff seat — and only for staff. A per-user bill counts every login, and in Indian real estate most of a builder's logins are not employees: they are the channel partners and the buyers you hand access to. So the bill grows every time you onboard a partner, and the rational-looking response is to hand out fewer partner logins, which is backwards for a channel-led sales motion.
On Sthan the tier is decided by how many of your own people log in — 1–3, 4–8 or 9+ staff — while brokers, channel partners and buyers get their own portal logins, unlimited and free on every tier. Growing the channel network does not move the invoice at all.
Sthan also offers a 7-day free trial and no annual lock-in. For a like-for-like cost-and-ROI breakdown, the pricing and ROI guide works through the per-user-versus-per-staff-seat maths in detail.
What does Sell.do do better?
Sell.do is the more mature, deeper platform, and for the right builder that matters.
- Enterprise depth and incumbency. Founded in 2011, with 1,000-plus brands by its own account, it's a battle-tested product with a developed partner and support ecosystem.
- AI features. AI-assisted call features, including call analysis and an AI voice agent, are capabilities Sthan does not currently offer.
- Integration breadth. 20-plus integrations across ads, messaging, and telephony ↗ — a wider catalogue than Sthan's current set.
- Support and training. Dedicated live chat, phone, knowledge base, and structured onboarding draw consistent praise in reviews ↗.
If you're a larger developer who needs that depth and has the team to adopt it, Sell.do is a serious option — and an honest evaluation should weigh it on those strengths.
What does Sthan do better?
Start with the product, not the price. These are the parts of a developer's job that most CRMs hand back to you.
- The whole lifecycle, not the front halfMarketing, capture, qualification, pipeline, site visits, inventory, booking, collections and possession run in one workspace. Most CRMs stop at the booking; in Indian real estate the booking is roughly halfway.
- Tower and unit inventory as a first-class recordA live tower by floor by unit grid with available, held, booked, sold and blocked states, time-bound holds that expire on their own, price and cost sheets, and floor plans attached to the unit.
- Broker and partner payoutsChannel partners sign up, get approved and log in to their own portal. Commission is set per broker and accrues against the booking and its receipts, so a payout is a record you open rather than an argument you have.
- Construction-linked collectionsPayment schedules tied to construction milestones, with demand notes, tiered reminders, GST-compliant invoicing and an ageing view the accounts team works from.
- A native app for the people at the siteSthan Sales, the field sales app for iOS and Android, is coming soon — leads, site visits with location check-in, the inventory grid and call logging that cannot close without a next step. The same role rules that run on the web will run on the phone.
- WhatsApp-native, not WhatsApp-bolted-onClick-to-chat and missed-call capture create the lead. Two-way messaging on the WhatsApp Business API, with templates you control, carries the follow-ups and the payment reminders.
- RERA and the paper trailFiling reminders, allotment letters, demand notes, receipts and possession letters generated from the booking record, and an audit trail behind every status, booking, payment and ownership change.
- Marketing services bundled with the CRMOptional Growth Services run the Google and Meta campaigns that feed the pipeline, so the spend and the booking it produced sit in one system rather than two.
Then the commercial model.
- Price transparency. Sthan publishes all three plans in rupees; Sell.do requires a sales conversation to get a number.
- Priced on your staff, not on every login. A per-user CRM bills every login, and in a builder's world most logins are not employees — they are the channel partners and buyers you hand access to. Sthan counts your own people only; brokers, channel partners and buyers are unlimited and free on every plan.
- Speed to live. Onboarding within 24 hours, against the longer, steeper setup Sell.do reviewers describe — "the learning curve is steep, and the setup process is confusing for new users"↗.
- No lock-in. Month-to-month billing and a full data export on request, rather than an annual contract.
The full picture — nine lifecycle stages, the layers underneath them and the modules inside each — is on the platform page. The bundled campaign work is covered in marketing automation and drip campaigns.
Where are Sell.do and Sthan roughly even?
On the core lead-to-booking workflow, the two are closer than the marketing on either side suggests.
Both are purpose-built for Indian real estate rather than adapted from generic CRMs; both handle lead capture from the portals, pipeline and lead management, site-visit scheduling, follow-up automation, and reporting; and both are RERA-aware. For a single-team builder evaluating day-to-day lead-to-booking mechanics, the difference there is one of polish and depth, not capability category. Where they genuinely diverge is how far past the booking the system goes, and then commercial model, onboarding speed, enterprise depth, and AI — not whether they can run a property sale.
Which one is right for your business?
Choose against your own situation, not the loudest demo.
- Pick Sell.do if you're a mid-to-large developer or enterprise brokerage, you want maximum feature depth and AI call analysis, integration breadth matters, and you have the team and timeline to run a longer implementation.
- Pick Sthan if you're an Indian developer running active projects and you want unit inventory, bookings, broker payouts, construction-linked collections and possession in the same system as your leads — with published pricing, no lock-in, unlimited free logins for every broker, channel partner and buyer, and marketing services you can bundle with the CRM.
Whichever way you lean, score both against the same criteria rather than the one that set the test. The framework for evaluating a real estate CRM in India gives you a buyer-first rubric — portfolio handling, sales channels, RERA, Indian operations, workflow scope, and pricing — to hold any CRM to, Sthan and Sell.do included.
Sell.do vs Sthan, answered.
The questions builders ask before they shortlist.
Is Sell.do or Sthan a better real-estate CRM for Indian developers?
Both are real-estate-specific CRMs built for Indian developers, so the better choice depends on your size and priorities. Sell.do is the older, larger platform with deep enterprise features and AI call analysis, suited to mid-to-large developers. Sthan is a newer, lighter, India-first CRM with published staff-seat pricing, 24-hour onboarding, and bundled marketing services, suited to developers who want to be live quickly without an annual contract.
How much does Sell.do cost compared to Sthan?
Sell.do does not publish full pricing; third-party listings put it around $34.99 per user per month, with no free trial or free version. Sthan publishes its prices: ₹6,999, ₹14,999 or ₹24,999 a month depending on how many of your own staff need a login, with a 7-day free trial. The structural difference is what counts as a user — Sell.do charges per login, while on Sthan only your staff consume a seat and brokers, channel partners and buyers get unlimited free portal logins.
Does Sell.do publish its pricing?
No. Sell.do uses a quote-on-request, sales-led pricing model typical of enterprise real-estate CRMs; published figures come from third-party software directories rather than from Sell.do directly. Sthan publishes all three of its plans in rupees on its pricing page.
Is Sthan a real alternative to Sell.do?
Yes, for the builder segment. Sthan covers the same core real-estate workflow — lead capture, pipeline, site visits, bookings, RERA documents, and collections — and adds published pricing, 24-hour onboarding, and bundled marketing services. It does not match Sell.do on enterprise depth, AI call analysis, or breadth of integrations, so the fit depends on whether you need those or value speed, price transparency, and a lighter system.
What does Sell.do do that Sthan does not?
Sell.do offers deeper enterprise capabilities, AI call analysis and sentiment scoring, an AI voice agent, and a larger catalogue of integrations, backed by 15-plus years in the market and a large client base. Sthan is newer and lighter, with a three-language interface optimised for Gujarat RERA today.
Based on publicly available information as of 8 June 2026; readers should verify with Sell.do directly.
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