Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is per project: ₹8,000 per month for the first project, ₹10,000 per month for the 2nd through 4th project, and ₹8,000 per month from the 5th project onwards. Marketing services are optional add-ons at ₹15,000 per project per month (Essentials) or ₹40,000 per project per month (Full service). Ad spend typically ₹1–3 Lakh per project is separate. 14-day free trial, no lock-in.